Wednesday, 20 January 2016

Facebook In New Trouble With Regulator TRAI Over 'Crude' Campaign


NEW DELHI:  The telecom regulator has attacked Facebook over an aggressive campaign to drum up support for its controversial free Internet project.

In a letter dated January 18, the Telecom Regulatory Authority of India (TRAI) accused the social media giant of carrying out a "crudely majoritarian and orchestrated opinion poll" in its lobbying effort, entitled Save Free Basics.

Facebook Updates 2016


Facebook has met a fierce backlash in India over Free Basics, which allows people who cannot afford the Internet to access selected websites for free via a mobile phone.

Critics including some of India's leading tech entrepreneurs say the service violates net neutrality -- the principle that the entire Internet should be available to everyone on equal terms.
 
While not ruling explicitly on net neutrality, TRAI has halted Free Basics temporarily and could ban it altogether through an ongoing consultation on "differential pricing for data usage".

It asked for public submissions on whether, in general, telecom operators should be allowed to offer some data for free -- which would include Reliance Communications, Facebook's mobile partner for Free Basics.

The regulator said the vast number of responses it received - 16 million, according to Facebook - were largely irrelevant after the social network asked people to send automated pleas begging it to keep the service alive.

The template responses, sent by clicking a button online or leaving a missed call, implored TRAI to "support digital equality for India" and said "shutting down Free Basics would hurt our country's most vulnerable people".

In the letter to Facebook's public policy director for India, Ankhi Das, the watchdog said it had "deep misgivings" over the way the social network had solicited the responses.

"Your urging has the flavour of reducing this meaningful consultative exercise designed to produce informed decisions in a transparent manner into a crudely majoritarian and orchestrated opinion poll," it said.

The nature of the campaign "if accepted, has dangerous ramifications for policy-making in India," it continued.

A Facebook spokesperson told news agency AFP it had "attempted to cooperate with their (TRAI's) request" for specific responses and said a draft email used "the exact language from the four specific questions posed in the consultation paper".

India's 1.2 billion people make it a vitally important market for Facebook, which is still locked out of China, with the second biggest number of users outside of the United States.

AMP error report preview in Search Console

More and more sites are implementing Accelerated Mobile Pages (AMP) for news content, so we've decided to provide a preview of error reports in Search Console to help you get ready for the upcoming official AMP launch and get early feedback from you. You can find these reports under Search Appearance - Accelerated Mobile Pages. The goal here is to make it easier to spot issues in your AMP implementation across the whole website. In order to get started with AMP on Google Search, you'll need to create matching, valid AMP pages where relevant, ensure that they use the NewsArticle schema.org markup, and link them appropriately.

The AMP error report gives an overview of the overall situation on your site, and then lets you drill down to specific error types and URLs. This process helps you quickly find the most common issues, so that you can systematically address them in your site's AMP implementation (potentially just requiring tweaks in the templates or plugin used for these pages).
Search Console Updates 2016

Curious about AMP and how it might fit in with your site? Here's a demo preview of AMP in search, more on how AMP works, and a guide to getting started with AMP. If you think AMP would be a good fit for your website, implementing it might ultimately be as easy as installing a plugin in your CMS, so check with your provider. AMP hasn't officially launched in Google Search, so there's still time to get set up -- feedback & patience will be appreciated by your CMS & plugin providers. Stay tuned for more updates on the AMP Project blog.

We're only getting started -- this is a first step at AMP error reporting. We'll be refining this report in the near future, and we'd love to get your feedback to help us. Let us know in the comments here how things work out for you.

Sunday, 17 January 2016

Time To Update That Resumé Because Here’s What Every Recruiter Is Looking For

Job-hunts are stressful simply based on the demographic that participate in these hunts. Yes, we speak of the desperate jobless or job-hating folk that are looking for hope and inspiration elsewhere. I would know, I was one of them a few months ago. *meaningful look*
Not much can de-stress you in the middle of an ongoing search for employment like the feeling of being prepared in case the right opportunity shows up. This preparedness has a street name - The Resume. And here we have, inspired from Mashable among other sources, a complete guide to nailing that mother.

What's important in a resume?

Your most recent engagement is what gets the most attention in your resume.

It is very recruiter's primary concern how your most position is relevant to the position they're hiring for. 
Other things they'll consider are the amount of time you have/had been there and how much responsibility you were trusted with. Were you fired? Laid off? Or were you simply hating it? These are questions any recruiter will be looking to answer using the information you've given them.  

How important is the company's name, you ask? Very.

Recruiters have been doing this a long time and have developed a sense of judging with fair accuracy your stamina, flexibility among other things - largely based on the frame of reference the place of your previous work provides.

Is there a meaningful progression your career has had? Make sure it comes across in the resume.

For instance, draw out the increasing levels of responsibility you have advanced through over time. And make sure the responsibilities you've listed match the requirements listed by the recruiter.

Which brings us to keywords.

Ctrl+F is used on resumes more often than anyone will admit. Certain words or phrases are significant to whether or not your profile will stay in the running. Find out what words they're liking to Ctrl+F among the applicants for this position and use them cleverly. These important words will get the meat of your resume the attention it deserves.

Give them the necessary information and give them the truth.

They need to know your current location and whether or not you are willing to relocate (if the job happens to be in a different location). And as far as the truth goes, it really is the best way to go. Don't exaggerate titles or responsibility. The truth comes out eventually. And gaps need to be explained, creatively and if possible in a way to impress. Let 'em know if you took a a few years off to raise your children or to try your hand at a business venture! Omission only makes recruiters wonder, if not dubious of your drive altogether.

The overall organization of this document CANNOT be compromised.

Spelling, grammar, ease of access, clear and concise presentation of relevant ideas is paramount. Any recruiter would have concerns if your skills in written communication aren't enough to hold their attention beyond the first three bullets. The initial less-than-25-second analysis will leave you in the 'Rejected' pile if your resume has troubles on this front.
A more in-depth read of the resume will take place at a later point and only if the recruiter already knows that they like the candidate. A candidate is flagged for follow up immediately after the very brief first interaction with their resume.

What isn't important?

Your education is certainly not the most crucial element in your resume, by a long shot.

We tend to believe that our education, those few 90-something percents that we secured back in the day will tip the scales in our favor. But to be honest, except in the case of fresh graduates, where experience is severely lacking, recruiters barely spend any time on this section of the document. With the few industry-based exceptions where a certain pedigree (and therefore school) of employees is being sought, experience most always trumps education!

Fancy formatting. Really, that's just fluff.

While no one can deny the appeal of a carefully formatted, aesthetically pleasing resume, it will not in any way make up for the lack of experience.

Steer clear of uncomfortable personal details that are irrelevant to the position.

Some CVs include personal details like family status, citizenship even height or weight. Some even include photographs. Keep these to yourself. Keep it professional. A resume should only include information that pertain to your professional history. Nothing more, nothing less.

Other Dos and Don'ts to keep in mind:

Do - Include links to your active online presence of any kind that is likely to portray you in a favorable light for the role you seek. Everything - personal domains, blogs, Twitter handles, Quora profiles. It makes them see you as a connected and proactive individual. What's more, recruiters actually enjoy this part of the resume browse - for the possibility of chancing upon something interesting. So if you've got something that might interest them, INCLUDE IT.
Do - Bring some personality into the resumé. Throw in a joke, make it your own in some way, and show em you know the industry - point is, stand out. This isn't to say it should in any way compromise on the professionalism of the work experience details. But tell your story, and tell it well.
Do - List your key personal passion projects, if any. How do you channel your passion for the industry outside of the work space? A great way to show em what inspires and drives you, and at the same time, impress their pants off.
Do - Keep the document concise and relevant to the application. No recruiter has the time to go through pages and pages of the competitions you won in high school. Lose their interest, lose the job. It's that simple. And while we're on this, lose the 'Objective' on top of your resumé! They know why they're reading it!
Don't - Use MS Word resumé templates. Recruiters have been staring at those for ages. It'll only increase your odds of getting lost in the crowds.
Don't - Write resumes in first person. It comes off as tacky resumé-writing unless done terribly cleverly.
Needless to say, these are simply guidelines. They need to go with your charming wit and unparalleled skill. You now have all the help I wished I had in my time of frantic job-hunting. Go and conquer the professional world, you awesome SOBs!